Dallas Mavericks Game Shown In 3-DThe Dallas Mavericks teamed up with Fox Sports Net Southwest and the NBA to deliver the first live high definition 3D broadcast in the United States via satellite. A basketball game between the Los Angeles Clippers and the Dallas Mavericks was televised on March 25, 2008 to a theater audience. The game was held at the American Airlines Center and was broadcasted live via satellite to Magnolia Theater in Dallas using Pace 3D cameras to shoot the game. Magnolia Theater is part of the Landmark Entertainment Corporation, which is co-owned by Mark Cuban. As one of the firsts in the history of televised basketball gaming, around 300 guests were invited; they wore 3D glasses while viewing the game on a 42-foot screen, using Sony CineAlta 4K digital cinema projectors. This was indeed taking game viewing to a whole new level. According to Dave Evans, director of broadcasting for the Mavericks, the high definition 3D broadcast in Dallas was conceived by Mark Cuban. After seeing an All-Star Game shown in 3D during the winter, Mark Cuban, who also owns Dallas Mavericks, came up with the idea and approached Fox Sports Net Southwest and NBA to gather support. Mark Cuban may have a hot temper on and off the court, which caused him humongous fines, but he sure has given significant contributions to the basketball and theater industries. |
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